. Moz's preview tool shows how Google search results can cut off a long title tag. General recommendations aside, a more accurate way to get the right title tag length is to use our SEO plugin for WordPress. Our SEO plugin analyzes the top ranking pages for your keywords. Then it recommends the exact range you should target for your metadata. Meta tag targets displayed in the Bruce Clay SEO plugin. Summary tab in Bruce Clay SEO WP plugin showing metadata targets
Meta titles should always include the most important keywords you are targeting on the page. This, of course, helps the search engine know that you match a particular search query. …algorithms analyze the content of web pages to assess whether the page company employee list contains information that might be relevant to what you are looking for. The most basic signal that information is relevant is when a web page contains the same keywords as your search query.
If these keywords appear on the page, or if they appear in titles or body text, the information is more likely to be relevant. –Google, how search works Keyword optimization tips: Put your targeted keywords near the beginning of the title. Place the most significant keywords first, followed by other keywords in order of importance if there is space. Do not repeat any keyword more than once. Make sure when you optimize not to compromise the actual content. You want it to sound natural and not forced.